This presentation sets out a methodology that resets the traditional brute force approach applied in North American venue HVAC design and develops a performance based solution focusing on the wellness and comfort of the attending fans, the venue flexibility and the environmental footprint. This has been applied to the home of the Sacramento Kings professional basketball team that opened for the 2017 NBA season and aims to be the world's most sustainable arena providing fans with the most comfortable and well connected environment. The novel 'fan oriented' design process will be discussed that utilized advanced simulation and building prototyping techniques.