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Joy Altwies, Ph.D., P.E., University of Wisconsin-Madison |
Have you ever wondered why a new technology is readily accepted by some, but resisted by others? In this workshop, you’ll discover the 5 characteristics of any technology or strategy that will determine its chances of being adopted successfully on your projects. Based on technology adoption research from Everett Roger’s "Diffusion of Innovations", you can learn to be more strategic when selecting design options for your projects. The goal of this simple technique is to choose the best options for your clients – ones that will be embraced and maintained for the life of the building.