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Heather Schopplein, P.E., Haldeman Inc |
Social media is always changing and evolving, with new sites and tools being added constantly. With so many options, how does one determine which tool or site will work best for their group or business? This presentation covers best practices of some of the most common social media forums (Facebook, Twitter, Linkedin, Pinterest, Instagram, and YouTube) with emphasis on social media tools for ASHRAE chapters. Learn some do’s and don’ts for using social media to market your group and increase your online presence.